Our Mission
Our mission is to help people reconnect-- with nature, with each other, and with themselves through mindful content, storytelling and experiences that inspire care, creativity, and stewardship.
Our Name
Moonpine is a name born from the in-between.
It comes from two symbols: the moon (月), a reflection of the feminine yin energy, cycles, and quiet strength in Chinese culture — and the pine (松), evergreen and enduring, a sign of resilience, longevity, and staying true through all seasons.
I chose the name because it holds both movement and stillness. A life lived between cultures, between places, and between ways of working.
It’s a name that reminds me: you don’t have to choose one path. You can create your own.
How it's going:
Life these days is all about blending business with mindfulness, operating from my cozy nook in South Lake Tahoe.
Specializing in social media management, email marketing, content creation, and strategic consulting, I ensure every project feels authentic, and truly meaningful—turning digital noise into genuine connections. When I'm not working, you’ll find me adventuring outdoors with my two spirited pups, Gryffin and Rusty, and my partner, Lucas, a CAL FIRE firefighter. Whether enjoying the snow, hiking to alpine lakes, or simply soaking in Tahoe’s magic, I believe wholeheartedly that the best ideas come from time spent in nature.
Hi, I'm Jen (and that's Gryff!)
Born and raised in Pennsylvania, I traded the East Coast for mountain life, landing in South Lake Tahoe during the snowy winter of 2016.
Armed with an MBA in Marketing, Media, and Professional Communications, my journey has been wonderfully diverse—from navigating NYC’s bustling film industry to championing sustainable tourism. Today, I’m exactly where I dreamed I'd be: running my own business, exploring how thoughtful strategy and storytelling can move the needle, not just add to the noise.
Looking Forward
My vision is a world where every person feels a sense of belonging in nature and moves through it with care, reverence, and responsibility.
In the seasons ahead, I’ll keep creating content that helps you slow down, connect deeply with the land, and carry its lessons into your daily life. Together, we can protect the places we love—not just for ourselves, but for the generations that will walk these same trails.
Thanks for Stopping By ✌︎︎
The Moonpine is where mindful living and business become a force for connection, sustainability, and collective well-being. And where people feel at home — in their pace, their purpose, and their place.